The Board of Control for Cricket in India (BCCI) on Wednesday announced that One 97 Communications Pvt. Ltd. (Paytm) have acquired the sponsorship rights for the BCCI International and Domestic matches.
The winning bid was at a price of INR 326.80 Crores to be paid for 2019-23 home season. The winning bid was INR 3.80 Crores which is at 58% incremental value in comparison to the previous per match value of INR 2.4 Crores.
Mr Vijay Shekhar Sharma, Founder & CEO, Paytm said, "We are excited to continue our long-term association with BCCI and the Indian Cricket Team. Our commitment to Indian Cricket gets stronger with every season. India loves cricket and we at Paytm are the biggest fans of it.”